Privacy Policy

Last updated: May 11, 2026

Geneva Insurance Group ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website genevainsgroup.com, use our client, agent, or investor portals, interact with us via SMS/text messaging, or otherwise engage with our services.

By using our services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Personal Information You Provide

We may collect the following personal information when you request a quote, create an account, submit a form, or communicate with us:

Information Collected Automatically

When you visit our website, we may automatically collect:

2. How We Use Your Information

We use the personal information we collect for the following purposes:

3. SMS/Text Messaging Policy

SMS consent is not shared with third parties or affiliates for marketing purposes.

When you provide your phone number and consent to receive SMS/text messages from Geneva Insurance Group:

4. SMS Terms of Service

By opting into SMS from a web form or other medium, you are agreeing to receive SMS messages from Geneva Insurance Group LLC.

When you opt in to receive SMS/text messages from Geneva Insurance Group LLC, the following terms apply:

Types of Messages

You may receive SMS messages related to:

Messaging Frequency and Rates

Opt-Out

To opt out at any time, text STOP to any message you receive from us. After you send STOP, you will no longer receive SMS messages from Geneva Insurance Group. If you wish to re-enroll, you may opt in again through our website or by contacting us.

Help

For assistance, text HELP to any message you receive, or visit our website at genevainsgroup.com. You can also contact us by email at [email protected].

Consent and Third-Party Sharing

See our full privacy practices in this policy. See our Privacy Policy for how we handle your data and SMS Terms of Service for SMS-specific terms.

5. How We Share Your Information

We do not sell your personal information. We may share your information with the following parties only as necessary to provide our services:

We do not share, sell, or rent your personal information to third parties for their direct marketing purposes. SMS consent and phone number data are never shared with third parties or affiliates.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

To exercise any of these rights, please contact us at [email protected].

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (collectively, "cookies") to keep the site secure, understand how visitors use it, and — when you let us — measure the effectiveness of our marketing. You can review or change your choices at any time using the Cookie Settings link in the footer of every page of our marketing site.

Categories of cookies we use

Essential cookies. Required for the site to load securely. These include Cloudflare's security cookies (e.g. __cf_bm, cf_clearance) that protect against bots, fraud, and DDoS attacks, and authentication cookies set by Supabase when you sign in to a portal (agents, clients, investors, internal dashboards). Without essential cookies the site cannot function. These do not require consent and cannot be turned off.

Analytics cookies (off by default). Google Analytics 4 (G-RE1BZN94TG, set via Google Tag Manager GTM-T6LKF4LJ) records anonymous usage data — which pages are viewed, how long visitors stay, what they click. Identifiers are pseudonymous; we do not send your name, email address, or any account identifier to Google Analytics. We may also use Cloudflare Web Analytics for similar purposes. These cookies only set after you accept Analytics in the cookie banner.

Marketing cookies (off by default). Google Ads cookies used for remarketing (showing relevant insurance options on other Google-owned properties you visit later) and conversion measurement (so we can tell which ad campaigns lead to quote requests). These only set after you accept Marketing in the cookie banner.

Google Consent Mode v2

We implement Google's Consent Mode v2 framework. Before you make a choice, all analytics + advertising tags are pre-configured to run in "denied" mode, which means Google receives anonymized, cookieless signals rather than full tracking data. When you grant consent, the tags retroactively unlock and apply your preferences. If you decline, no personalized advertising or detailed analytics cookies are set.

Consent record

When you make a choice via the cookie banner or settings modal, we record an audit entry to our internal database so we can demonstrate compliance if asked. The audit entry contains: a pseudonymous device identifier (a random UUID generated in your browser — not tied to your name, email, or any account), your choice (accept all / decline all / customize), the per-category decisions, your browser's user agent (truncated), the URL where you made the choice, and a timestamp. The record contains no personal identifying information and is stored separately from any portal account data. It is append-only — even Geneva administrators cannot edit a past consent record.

How to change your choices

"Do Not Track" browser signals

Some browsers send a "Do Not Track" (DNT) header with requests. Because there is no consistent industry standard for interpreting DNT, we do not respond to DNT signals directly. Instead, we provide the consent controls described above, which give you finer-grained control over which categories of cookies are set.

Global Privacy Control (GPC)

If your browser sends a Global Privacy Control signal, we treat that as a request to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising, as required by the California Consumer Privacy Act (CCPA). Marketing cookies will be set to "denied" automatically when GPC is detected, even if you have not interacted with the cookie banner.

9. Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) give you the following rights:

To submit a CCPA/CPRA request, email [email protected] with the subject line "California Privacy Rights Request" and include enough detail for us to verify your identity (full name, address, and email or phone number associated with the request). We will respond within 45 days as required by law. We will not discriminate against you for exercising any of your CCPA/CPRA rights.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit.

12. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Insurance records may be retained for the period required by applicable state and federal regulations.

13. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will take steps to delete that information promptly.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

15. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: