Insurance in Wisconsin — independent agency serving all 72 counties

Geneva Insurance Group is licensed by the Wisconsin Office of the Commissioner of Insurance (OCI) to write business statewide. We compare 25+ A-rated carriers for Wisconsin drivers, homeowners, and businesses — from Milwaukee and Madison through Green Bay, Eau Claire, La Crosse, and rural northern WI.

Coverage options

Wisconsin Auto Insurance

Wisconsin requires minimum 25/50/10 liability + 25/50 uninsured motorist. We compare carriers and almost always recommend 100/300/100 minimum — the state minimum is among the lowest in the Midwest. Wisconsin's deer-strike frequency makes comprehensive coverage especially important here.

Wisconsin Homeowners Insurance

Wisconsin homes face hail across the state, ice-dam losses on northern WI roofs, and shoreline erosion along Lake Michigan and the Mississippi. We size dwelling coverage to actual rebuild cost and recommend the right wind/hail and water-backup endorsements.

Wisconsin Renters & Condo Insurance

Renters coverage runs $10-$20/month in most Wisconsin markets. Madison and Milwaukee landlords typically require proof of liability before lease signing.

Wisconsin Commercial Insurance

Workers comp is mandatory in Wisconsin for businesses with 3+ employees (or 1 employee for construction/farm/domestic). We write GL, commercial property, professional liability, and commercial auto for Wisconsin businesses across industries.

Wisconsin Life & Health Insurance

Term life, whole life, and individual/family health insurance for Wisconsin residents through OCI-licensed carriers. Marketplace and off-exchange plans both available.

Wisconsin Umbrella Insurance

Personal umbrella from $1M to $10M, typically $200-$700/year. Stacks on top of your auto + home liability for catastrophic-event protection.

Why clients choose Geneva Insurance Group

Licensed by the Wisconsin OCI

Geneva is licensed by the Wisconsin Office of the Commissioner of Insurance for personal and commercial lines statewide. We follow Wisconsin-specific requirements including the OCI consumer protection rules.

25+ Wisconsin-Appointed Carriers

Most major standard carriers, Hagerty for classics, regional Wisconsin specialists, and surplus-lines markets. Captives can only quote one carrier.

Service Area: All 72 Wisconsin Counties

Milwaukee, Dane, Waukesha, Brown, Outagamie, Racine, Kenosha, Winnebago, Marathon, Sheboygan, and the rest. Fully-remote means no office overhead in your premium.

Frequently asked questions

What is the minimum auto insurance required in Wisconsin?

Wisconsin requires 25/50/10 in liability coverage — $25,000 per person bodily injury, $50,000 per accident bodily injury, and $10,000 property damage. Wisconsin also requires 25/50 uninsured motorist bodily injury coverage. The 10/10 property damage minimum is the lowest in the Midwest — a single totaled new vehicle easily exceeds it. Most independent agents recommend at least 100/300/100.

Is workers comp mandatory in Wisconsin?

Yes, but the threshold is 3+ employees for most businesses (or 1+ for construction, farm, or domestic workers). Once you cross the threshold, workers comp is required and uninsured employers face penalties + personal liability for any injury that occurs.

Do I need flood insurance in Wisconsin?

It depends on location. Wisconsin's flood risk is highest along the Mississippi, Wisconsin, and Fox rivers, around Lake Winnebago, and along Lake Michigan shoreline. If your property is in a FEMA Special Flood Hazard Area, your mortgage lender will require it through NFIP or a private flood carrier. Even outside designated zones, ~25% of flood losses occur in low-to-moderate risk areas — worth getting a quote.

Are Wisconsin insurance rates rising?

Yes. Wisconsin auto and home rates rose 20-35% from 2022 to 2025 due to inflation in vehicle parts, medical costs, and rebuild costs. The best protection is working with an independent agent that re-shops your coverage at every renewal across all carriers.

Related coverage

Home Insurance

Wisconsin homeowners coverage with proper rebuild sizing.

Independent insurance agency serving Illinois, Indiana, and Wisconsin. Call (855) 314-0261 orstart a conversation.