Learn

Insurance, in plain English

We believe you should understand exactly what you own — so we teach it. How agents get paid. When loyalty starts costing you. What every term on your policy actually means. All of it free, because informed clients make better decisions.

Start here

How Insurance Agents Get Paid — commissions, captive vs independent compensation, and why the model shapes the advice you get. Captive vs Independent Insurance Agent — one sells a single carrier's products; the other shops the market for you. The Annual Insurance Review — coverage drifts away from your life a little each year; a one-hour annual review keeps it honest.

Guides

When to Switch Home Insurance, Water Backup Coverage, How to File an Insurance Claim, and the full plain-English library on the Insights hub.

Reference and tools

The Insurance Glossary explains 25+ terms the way we would across a kitchen table. The 2-Minute Risk Self-Assessment asks ten questions about your coverage and gives an honest read of where the gaps likely are. Case Studies show how hard risk actually gets placed.

News

The Geneva Wire briefs insurance industry news in plain English — carrier moves, rate trends, regulation, and catastrophe developments — published as the news warrants.

Explore More

Call Geneva Insurance Group at(855) 314-0261or email[email protected]. Fully-remote independent insurance agency based in Hawthorn Woods, Illinois — licensed in 15 states (AZ, CA, FL, GA, IL, IN, MD, MI, MT, NM, NY, PA, SC, TX, WI), with additional state appointments available on request.